To bring to life the A.I driven features of the new Pixel 8 and Pixel 8 pro we enlisted the help of two of the Uk’s best female Panna players Harriet Pavlou - harrietfreestyle and Kaljit Atwal - kaljitatwal to test drive the device in Harret’s local town of Margate.

We worked with the creators to make a collection of videos that sat at home on three social channels, as well as making unique assets to sit on the creators' own channels. These videos demonstrated the creator’s Panna skills and how a 5g enabled Pixel 8 with all its A.I could fit into their day-to-day lives.

The end result brought to life Three’s brand ethos of ‘Life Needs A Big Network’, illustrating the interesting every day while highlighting the engaging and interesting subculture of Panna in the UK. The films struck a cord and were greeted with success, reaching up to 16+ million views with lots of positive engagement from both our audience and theirs. This project also continued to cement Three’s partnership with Google.