We have a creative suite of social content that could live a breath across all social platforms created. This TikTok's first GenZ-focused content series is built around festival archetypes involving well-known British artists. We blended great chemistry with TikTok's best practices to create Connect with…Aitch at the festival taco and its surrounding content ecosystem smashed expectations. 

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The series was so successful that the 2024 aspirations have doubled.