MONOLENS

INNOVATION APRIL FOOL

CREATIVE DIRECTOR

WE CREATED AN APRIL FOOL’S THAT HAD GOOGLE AND APPLE’S LAWYERS WORKING OVERTIME.

We had a quiet Friday. So we put together a little April fool’s, ‘MonoLens’. We posed it and went home for the weekend.

Over that weekend, our LinkedIn profile was ablaze with legal teams for Apple and Google snooping around.

We were contacted by people asking for meetings to discuss investment; we even attracted a range of potential talent who wanted to be part of the MonoLens story.

MonoLends was picked up in the press, with the most noticeable article being penned by Mashable.

Finally, we picked up a chip at The Drum’s prestigious and irreverent Chip Shop Award.

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JOHNNIE WALKER