CONNECTING WITH THE PIXEL FOLD

Partnership Social Content

CREATIVE

CONNECTING THE PIXEL FOLD ON THE UK’S FASTEST 5G NETWORK WITH AN UNDERREPRESENTED COMMUNITY.

We selected two fantastically talented individuals who bridged the divide between actor and creator and were able to bring their natural chemistry and love for each other to the screen. The film covered a casual encounter between the two in a cafe as they caught up entirely in British sign language.

The film struck a chord with the community and beyond, racking up over 1 million views in the first day with loads of positive sentiment, with the project rounding off with 6 million views. This partnership film Illustrated our brand value of ‘Live Needs A Big Network’ in action.

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