CONNECT WITH SHORTS
Three Festival Partnership
FROM CHEERING FANS TO SOCIAL LIKES IN RECORD TIME.
CREATIVE DIRECTOR
Our connection with the music platform continues to grow, featuring interviews with artists like Atich, Becky Hill, and Rick Astley, thereby strengthening Three's link to the music industry.
However, we also wanted to establish a stronger connection to the festival scene.
We spotted an opportunity to scale down our 'connect with' concept and shoot directly at festivals, capitalizing on the presence and availability of talent.
With a quick turnaround, we were able to engage festival-goers on social media by featuring their favourite acts just after they stepped off the stage.
This timely engagement ensured we connected with the festival's conversation in the right way. Showing that Three gets music and festival culture.
Because festivals need a big network.
We enlisted our fantastic host, Rio Fredrika, and compiled an agile creative approach that would bolster our authentic festival strategy. We also added some extra flair to really make it sparkle.
The project kicked off at Parklife featuring Kenya Grace and Eliza Rose and was met with success. Our ability to turn around these bite-sized social assets in less than 12 hours kept them current while retaining the right energy and authentic festival feeling and saw audiences organically flocking to the content across various social platforms.