Like all of the big 4, PWC is much more than an accounting firm. Behind closed doors, they are keen innovators and trendspotters. We pitched and won a project to create a real-time VR experience that gave users a first-hand glimpse at the apex of the 4th industrial revolution. The premise was simple: we wanted to show an extreme example of what a major high street could look like with all levels of technology, from blockchain to AR, embedded in the culture and how these technologies could be disruptive for individuals and businesses alike.