HBO GAME OF THRONES
EXPERIENTIAL AND SOCIAL CAMPAIGN
KING OF THE NORTH.
(IN VR)
CREATIVE
After the Publicis acquisition of POKE, our first pitch was for HBO. The ask was to create a digital companion to accompany the Game Of Thrones experience on its world tour. After winning the pitch, I found myself in the unique position of being a fan in my dream job. The result was a custom-built, digital mobile companion that gave each visitor a personal experience. From getting torched by Drogo to becoming a Nightwalker, every visitor left with custom digital swag to share. I also got to write the scripts for each character, making me a Game Of Thrones writer. #nerdpoints