EE approached us with an idea to use the power of the iconic Wembley Stadium to excite kids about coding. Specifically, EE asked Poke to use the stadium’s amazing light arch to develop an interactive experience that would inspire young kids (and adults) to engage with basic coding principles.We proposed and built ‘Light The Arch’ - an innovative web application that gives children (and adults) the opportunity to create their own customised light show on the 228 LED floodlights which make up the Wembley Arch.