EE Bafta
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WE CONNECTED FANS WITH THE RED CARPET LIKE NEVER BEFORE.
CREATIVE
My first challenge for POKE came from our long-standing client EE. They challenged us to give their customers a red carpet experience. Our answer was ‘Fanbots’—two automated robots built by Double Robotics and powered by EE’s 4G network.
Fans connected via an ipad would be able to move around the red carpet and interact with the stars while sitting in the comfort of their own home. The experience gained widespread attention and was picked up in the press.