THREE IHA
GENERATION
WE BUILT THREE’S IN-HOUSE AGENCY, GENERATION.
SENIOR CREATIVE
Halfway through 2021 I took a full-time position playing an integral part in building Three’s In-house-agency. We began by working on its branding. Three, originally founded on 3G technology, had been at work for 18 years. So technically a fully-fledged adult. A lot has changed in the 18 years. Now Three boasted the fastest 5G and almost 99% UK coverage.
But the G, which stood for Generation, had always remained constant, changing and moulding with the times. We felt this was our north star and built the brand around it.
So far, Generation has been successful. We have created world-class work and built a team rivalling any agency, allowing Three to focus on building its brand and achieving its core business objectives, turn off unnecessary partners and save significant amounts that can be spent on production.
My focus has been owning and pushing our digital and social skill sets, training our team, and creating a collection of content and UGC-led campaigns that have outclassed our rivals.
Ask me more for details 😉