As Generation evolved, it became clear that Three’s social media was our best opportunity to make a lasting impact on the brand itself. With a background in digital and social communication, I stepped up to lead our evolution.

Enter Generation Social: an SAS-style collective of socially adept creatives, account managers, and producers. Our small unit is agile and up-to-date with best practices, becoming experts in creator-led content. We combine top-class social creativity that connects with our key demographic and beyond. Over the three years we've been operating, we've accomplished a lot, from enhancing our relationships with all our brand partners—from football to music and festivals—to creating thumb-stopping, social-first content with mobile device partners.